20 Dec 2011

Just... about.. got it!


Matt Harrison has a keen sense of style and design.  He jumped to the challenge of working with us and right away we new it was the right choice.
He is Dedicated....
                          .... he listens
                                              ... I mean really listens to what you are trying to say.
... the top challenge of any designer is to decipher the nonsensical dribble that pours from a clients mouth and turn that brainfart into a workable, visual representation.
He has taken the random elements and general look and style that we wanted and put them together in an amazing design that we are proud to show off!
                                        .... he told us it will be 3 weeks.  and sent us a proof  9 hours later!

I won't give away the site design yet.  But ladies and gentlemen.. I give you the Grown Logo...


What do you think?

Almost...


We really thought we were on to something here....

...The problem is that it is still read as 'Crown' to some people and without the 'rown' text, the leaf logo doesn't look like a 'G' or a very good leaf.  Needs the touch of a keen eye for design.  In comes Matt Harrison....

Grown Logo


Pounding our heads against the wall to design the Grown logo to fit the exact feeling we wish to portray. This is a crucial element to the brand that will not only distinguish us from every other brand, but also in the blink on an eye (ideally) convey our message.

Not an easy task!  .. can you find the cat?


This is one of many pages. We found it a seemingly impossible task.  The task was:

• incorporate a leaf into the text design.
• The leaf should work well with the text and as a stand alone symbol.
• Possibly making the G into the leaf would be ideal.
• Oh.. and it must work for reproduction on clothing, carved wood and print.

The final choice is clean, crisp and conveys our brand.  All I can say is that we changed our thinking and got outside of this circular mindset.  It was groupthink at its worst... but for the final result, you'll have to wait and see...